Logo

Logo versions

There are different versions of the logo for different purposes and applications. The versions that should be used primarily are always the red positive version and the white negative version. If it is not possible to use either of these logo versions, for example due to the printing techniques used, the negative, grayscale or black logo version is to be used.

Positive versions

Negative versions

CMYK/RGB/PMS
The primary usage version of the logo.
Grayscale
Used only when colours cannot be used.
Black
Used only when the grayscale version cannot be used.
Logo usage

The adjacent examples show incorrect use of the logo. The original files of the logo must always be used, and they must not be changed in any way.


The adjacent examples show incorrect use of the logo. The original files of the logo must always be used, and they must not be changed in any way.

The logo must not be used over a tone whose darkness value is too close to Fingrid’s red.
The logo must not be used over a strong pattern.
The logo must not be used over a strong pattern.
The dimensions or the design of the logo must not be changed.
The colours of the logo must not be changed.
The logo must not be used over an image with a vivid pattern or strong differences in tone.
A positive version of the logo can be used over an image which is bright or contains few patterns or differences in tone.
A negative version of the logo can be used over an image which is dark or contains few patterns or differences in tone.
Sub-brand logo versions

There are different versions of the sub-brand logo for different purposes and applications.


The versions that should be used primarily are always the red positive version and the white negative version. If it is not possible to use either of these logo versions, for example due to the printing techniques used, the negative, grayscale or black logo version is to be used.

Positive versions

Negative versions

CMYK/RGB/PMS
The primary usage version of the logo.
Grayscale
Used only when colours cannot be used.
Black
Used only when the grayscale version cannot be used.

Animated logo

Fingrid logo animation converts the static into dynamic. This animation can be used as an intro/outro in various video productions.

Fingrid logo animation with Finnish slogan

Zip package includes .mov and .mp4 video files

.zip

2.5 Mb

Fingrid logo animation with English slogan

Zip package includes .mov and .mp4 video files

.zip

2.5 Mb

Colours

Primary colour palette

Fingrid’s primary colours are red and bluish grey. Additionally, light bluish greys 1–3 can be used to support visual expression in different applications. Their colour codes in different colour spaces are given here.


Always use only 100% tones of these colours.

Red
CMYK: 10C 100M 95Y
Newspaper CMYK: 10C 100M 95Y
RGB: 213R 18G 30B
HEX: #D5121E
PMS Coated: 1795
PMS Uncoated: 1795
RAL: 3020
Bluish grey
CMYK: 40C 75K
Newspaper CMYK: 35C 60K
RGB: 62R 86G 96B
HEX: #3E5660
PMS Coated: 7545
PMS Uncoated: 7545
RAL: 5008
Light bluish grey 1
CMYK: 30C 55K
Newspaper CMYK: 30C 45K
RGB: 109R 131G 143B
HEX: #6D838F
PMS Coated: 5415
PMS Uncoated: 5415
RAL: 7005
Light bluish grey 2
CMYK: 8C 15K
Newspaper CMYK: 8C 12K
RGB: 213R 221G 227B
HEX: #D5DDE3
PMS Coated: 5435
PMS Uncoated: 5435
RAL: 7001
Light bluish grey 3
CMYK: 5C 7K
Newspaper CMYK: 5C 7K
RGB: 233R 238G 242B
HEX: #E9EEF2
PMS Coated: 5455
PMS Uncoated: 5455
RAL: 7047
Secondary colour palette

Fingrid’s secondary palette consists of dark green, green, pink, violet and yellow and they can be used for example in infographics, illustrations and graphs. Their colour codes in different colour schemes are given here.


Different tints (99–5%) of these colours can be used as well. Prefer using 100% tones of these colours on large areas.

Dark green
CMYK: 100C 10M 70Y 30K
Newspaper CMYK: 100C 10M 70Y 10K
RGB: 39R 113G 88B
HEX: #277158
PMS Coated: 3415
PMS Uncoated: 3415
RAL: 6002
Green
CMYK: 85C 0M 55Y 10K
Newspaper CMYK: 85C 0M 55Y 0K
RGB: 77R 157G 136B
HEX: #4d9d88
PMS Coated: 339
PMS Uncoated: 339
RAL: 6032
Pink
CMYK: 0C 40M 10Y 0K
Newspaper CMYK: 0C 40M 10Y 0K
RGB: 229R 178G 187B
HEX: #e5b2bb
PMS Coated: 197
PMS Uncoated: 197
RAL: 3015
Violet
CMYK: 30C 70M 10Y 20K
Newspaper CMYK: 30C 70M 10Y 10K
RGB: 161R 88G 133B
HEX: #A15885
PMS Coated: 682
PMS Uncoated: 682
RAL: 4006
Yellow
CMYK: 0C 0M 90Y 0K
Newspaper CMYK: 0C 40M 10Y 0K
RGB: 248R 244G 63B
HEX: #f8f43f
PMS Coated: 102
PMS Uncoated: 102
RAL: 1016

Fingrid colour palette for InDesign

Zip package includes colour palette for InDesign

.zip

0,1 Mb

Typography

Primary typography

Fingrid’s brand font is Lab Grotesque. It should be used whenever technically possible and always in printed products, web applications and video presentations.


The font is available in the variants given here, and it can be obtained from the Internet address given below.


Alternative typography

If the font Lab Grotesque cannot be used, the font Arial should be used. Such use environments include Microsoft Office, among others.

Visual language

28° angle

Slanted shapes at an angle of 28°, which are present in the logo, can be used in visual identity applications. These angles make up the most characteristic feature of Fingrid’s design language.

These angles can be used, for example, in colour zones and to limit images in accordance with the example given here.

The angle must not be used excessively; its role is to serve as an introductory component and/or accentuation.

Soundscape

Brand theme

The main essence of the Fingrid soundscape is to deliver driving and powerful sense of motion to any Fingrid’s video composition.

Fingrid brand theme

Zip package includes a .wav file

.zip

7,3 Mb