Visual identity Imagery & accessories
Photography, videos, illustrations, infographics and icons create an important and recognizable visual mix together with other key brand elements. Visual style wraps around our brand’s tone-of-voice: although our tone is one of expertise, it is sympathetic and never arrogant.
- Do not use imagery that does not support our work safety policy. We always use helmets, glasses and ear protection in our imagery whenever it is necessary.
- Never use images in external commucations that can contain confidential or secure information. Available brand images never include such information.
Brand images enlighten different target groups on the diverse sides and effects of Fingrid’s operation in a broad and narrow way. The world of Fingrid’s brand images can be divided into three categories, which express different image content.
Brand images may be used diversely in the company’s presentations, publications and in different internal and external communication applications.
Brand image categories are: Fingrid and society, Fingrid professionals and Technology.
Fingrid and society
Fingrid in society
The images in this category show social functions and end users, where electricity and electricity networks are naturally present. The focus on these images is more on public than home views.
In close-ups, people can be recognizable. In a macro view, people can be unidentified human figures, individual people or larger groups of people.
The images at this level show a diverse range of Fingrid professionals engaged in different functions of the company. An event in an image should be a natural-looking work situation or some other event naturally linked to Fingrid operations. Images should avoid direct posing for the camera.
The visual style of the images is fresh and exudes reliability and innovation.
The content of the images consists of electric pylons, power plants and substations, as well as the installation-, service- and supervisory personnel working there.
It is important to ensure that the people in the images are using protective equipment in accordance with guidelines. In its communications, Fingrid does not use images that show the neglect of occupational safety guidelines.
In addition to photographs and infographics, it is also possible to use illustrations, especially when there is a need to describe abstract subjects or subjects that are difficult to present using photographs or infographics.
Here is an example of a style of illustration. The artwork may therefore be similar to infographics and the use of colours should preferably reference Fingrid’s colours, but otherwise the use of colours in illustrations is free.
The style of Fingrid’s infographics is as in the two-dimensional vector graphic shown here. The colours used are Fingrid’s primary and secondary colours.
Fingrid uses icons in many different applications, such as on websites, in presentations and in other applications of identity. Vector and pixel files of the icons are available.